Immersive Virtual Experience for Pharmaceutical Company

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Client

Pharmaceutical Company

Date

7.31.2024

Services

Medrise Studio

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Concept

Medrise Studio collaborated with pharmaceutical companies to create a unique and engaging virtual experience for their teams. The project aimed to introduce employees to Web3 technologies through an immersive journey in the metaverse, utilizing both virtual reality (VR) headsets and non-VR environments to ensure accessibility and engagement.

Unveiling the Essence

The Problem

These companies needed an innovative way to educate and engage their employees on the latest digital trends and Web3 technologies. They wanted an experience that was not only informative but also highly engaging and interactive, allowing participants to understand and utilize these technologies effectively.

Solution Synthesis

Our Solution

We designed a comprehensive, multi-stage virtual experience that included a live conference, a personalized virtual world exploration, and collaborative sessions in a virtual workroom. This approach ensured that participants not only learned about Web3 but also experienced its applications firsthand.

Implementation

The Approach

  1. Introduction Conference

We began with a 15-minute live conference to introduce the basics of Web3, including its history, key characteristics such as decentralization and asset portability, and its applications in the healthcare sector. This session set the stage for the immersive experience by providing essential background knowledge.

  1. Virtual World Exploration

Participants were then onboarded into a customized virtual environment in the metaverse Spatial. This 35-minute session included 15 minutes of onboarding and 20 minutes of exploring the virtual space. Employees could move around, interact with each other, and familiarize themselves with the environment. We created a bespoke virtual space, such as a virtual Takeda garden, which could be reused for future events and further personalized as needed.

  1. Collaborative Work in the Metaverse

In a 30-minute session, participants engaged in collaborative work in groups of four within the virtual workroom platform. They personalized their avatars, learned to use collaborative tools, and interacted with other participants, simulating real-world work scenarios. This practical experience helped bridge the gap between theoretical knowledge and real-world application.What's in it for You?Our immersive virtual experience offers several benefits for your team:

  • Engagement: The combination of live sessions, virtual exploration, and interactive collaboration keeps participants fully engaged.
  • Accessibility: By providing experiences both with and without VR headsets, we ensure all participants can engage meaningfully, regardless of their access to VR technology.
  • Relevance: The customized content and environments are tailored to your company's needs, ensuring the experience is directly applicable to your work.
  • Practical Skills: Participants gain hands-on experience with Web3 technologies, making it easier to implement these tools in their daily tasks.
  • Innovation: This forward-thinking approach not only educates but also inspires your team to innovate and leverage new technologies effectively.

The virtual experiences we created demonstrates our ability to design engaging, educational, and practical training programs using cutting-edge technology. Let us help you bring the future of digital healthcare to your organization through innovative and immersive experiences.

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